INFLUENCER MARKETING 101: WHAT’S AN INFLUENCER BRAND AND WHY DO YOU NEED TO BE ONE?

Today’s consumer is savvy. As much as it’s easy to poke at the youth, they are the most media and brand-sophisticated group of humans to grace the good, green earth.

They can smell inauthenticity before it’s pulled out of the oven, like bacon cooking on a Sunday morning (yes, we cook our bacon in the oven…try it!). But through authentic and strategic influencer partnerships, true story telling, and active engagement with this coveted consumer, you can begin SPEAKING WITH THEM and stop TALKING AT THEM.

At The Field Work Commons, we are mavens, marketers, and most importantly story tellers with our finger on the pulse of what is happening in the field, with the people. We are a full service influencer marketing agency that connects INFLUENCERS with BRANDS and through strategic, compelling story telling, elevate both, authentically.

Located in Long Beach, California, a bubbling progressive cultural hub, and Austin, Texas, a tech and marketing outpost for creative thinkers, we are on the frontier of the social, digital, and marketing world.

If you are an influencer and want to grow your reach or monetize your presence, work with us. If you are a brand looking to grow your reach and enhance your connection with your consumer through influencer marketing but don’t know where to start, let’s talk.

Cheers!