CA, ATX, World Wide
The advent and maturation of social media has broken down many of the geographical and cultural barriers that once divided people. Social media has made national borders hardly anything more than lines on paper. Culture permeates the interwebs, creating tribes of likeminded people with shared interests and values, no matter where they log on from. A millennial plant lover in Barcelona, Spain today sees much of the same content as her counterpart in Venice Beach, CA. Their shared interests make them closer than any passport or government issued ID would suggest.
For this very reason, we work with influencers and brands world wide, focusing on the ethos that brings them together, not the geographical distance that physically separates them.